
|
Flash Multimedia Case Study - Australia Post E-Card
|
|
Company: Australia Post
Australia Post needed to inform their massive customer base of business users about the mail delivery deadlines around Christmas and the New Year. To increase interest the information was presented via an E-Card.
This interactive E-Card encouraged users to view all three important tips before being given a chance to win a Christmas hamper.
|
Features
|
- Interactive competition
- Animation and sound using Macromedia Flash
- Database integration for collecting entries
|
Business Benefits
|
- Australia Post customers were kept informed and given the chance to win a christmas hamper
- Cost savings for sending out cards
- Automatic collection and processing of competition entries saves staff time
|
Technology
|
- Macromedia Flash
- ColdFusion Application Server
- Microsoft SQL Server
- Windows 2000 Server
|
|